Pay Per Click (PPC)
Unlike search engine optimization (SEO), pay per click or PPC guides visitors who are further in the buying cycle directly to your website. That means you convert more website visitors into leads, which in turn generate more sales.
What is PPC?
PPC or paid search marketing guarantees a business a prominent position on the search engine results pages (SERPs) for certain key terms. It is cost-effective, as you pay only when someone clicks on your ad that takes them to your website.
This digital marketing strategy offers you instant presence online. While SEO and social media marketing take weeks (sometimes months) to show results, PPC allows you to reach your target management as quickly as possible.
PPC can be complicated, though. Starting a campaign is easy; but making sure you generate results while driving down costs requires an experienced hand. This is where TUF Digital comes in.
Experienced PPC Specialists
We have a team of PPC specialists who are experienced in managing PPC accounts for small businesses in a range of industries. Our people know the tricks of the trade to increase your reach and leads—while decreasing your cost-per-click.
We identify the highest converting keywords and use them in your PPC ads. This ensures you get to the top of the pages where people are looking for what you sell. We also cut away wasted ad spend and focus on the areas that drive leads and sales for your business.
The decisions we make in every PPC campaign is backed up by data. We don’t just act on a hunch or gut instinct; we use tried and tested techniques based on data.
Up-to-Date on PPC Strategies
Much like SEO, PPC is a constantly changing field. You must stay ahead of the trends if you want to remain relevant.
Fortunately, our PPC specialists are up-to-date on industry trends. This commitment to excellence will give you peace of mind that your campaign will outperform your competitor’s.
At TUF Digital, we have a team of certified PPC professionals who have the skills and talent to get things moving in the right direction. We study paid search, your brand, your industry, and your competition before we take a step. Pay-per- click advertising is the second leg of a digital marketing campaign. Alongside SEO, PPC can earn more real estate for your business on the results pages.
The Advantages of PPC Advertising for Small to Medium Businesses
Also known as paid search advertising, PPC is a digital marketing strategy in which you buy sponsored links on the search engine results pages (SERPs) or websites. The search engines will display the ads that you create to direct highly targeted traffic to your website. The fee you pay depends on either clicks or views of these ads.