Even though the digital economy is global, your customers are still local. They are searching for products and services that can meet their needs locally. While most search engine optimization (SEO) tools cast a wide net, TUF Digital’s free SEO audit tool pays attention to local customers. Our tool is designed to help improve your website’s local SEO ranking. We combine the best resources to provide you a comprehensive report.
Understanding the SEO Audit
Let’s investigate the various aspects of the report, so you can understand the relevance of the topics to your business. First of all is the overview page.
Checks your location and IP Address to ensure you are testing the right site. We also run a malware scan. If there is a malware present, Internet Service Providers (ISPs) and various security companies will flag your website as unsafe. It’s important to take care of any malware problems. Our report also tells you what you are doing well, what you can improve and what are in critical condition. Pay attention to the critical issues and resolve them as soon as possible.
Moz is a pioneer in the internet marketing space. Our audit report shows the following:
- Page Authority:?Score to predict how well your particular page will rank on search engine result pages (SERP).
- Domain Authority:?Score to predict how well your overall website will rank on SERP.
- Citation Flow:?Score to measure your URL’s influence based on how many sites link to your website.
- Trust Flow: Score to measure how many trustworthy sites are linking to your site.
- Backlinks: Number of incoming links to your site. More backlinks improve the page rank of your website.
- Indexed URL:?Score to determine how well your site is indexed by search engines. Without indexing, your website will not show up in search results.
Google Page Speed
The report provides the loading speed of your website on desktop and mobile devices. The score is relative to other sites. So a 50% speed means your site is faster than 50% of the websites on the internet. Make sure you have a responsive design, so your site works well on both desktops and mobile devices.
The report tallies the responses from social media sites like Facebook and Twitter. The next section of the SEO audit is SEO Analysis.
SEO Audit Analysis
Robots:?Your webmaster can define a robots.txt file. This file tells web crawlers how to interpret your website. For example, if you don’t want a particular directory or page to show up on search results, you can mention it in the robots.txt file. When the search engines crawl your website, they will exclude that directory or page.
Sitemaps:?Sitemap is a file that lets search engines know how your website is organized. It helps search engines crawl your website more efficiently. Our free SEO audit report points out inconsistencies in your sitemap which can lead to indexing problems.
WWW Resolve: Checks if your site is reachable with and without WWW in the address. If there is a problem, ask your webmaster to setup 301 redirections.
Title, Description, Images, and Headings
Title:?Provides SEO recommendations for your website title, like keyword inclusion and word count.
Description:?Provides SEO recommendations for your website description.
Images:?Checks if your images are optimized for SEO using alt attribute. The alternate texts for your images help search engines better categorize them. So make sure you have alternate texts for all of your images.
Headings:?Provides SEO recommendations for your headings.
Blog:?Provides SEO recommendations for your blogs.
Content:?Provides SEO recommendations for your content.
Keywords:?Finds the density of your top 20 keywords. Search engines use keyword densities to find the relevance of your page. Search engines will not be able to determine the theme of your pages if the keyword density is too low. But if the density is too high, it might ignore your pages for keyword stuffing.
Google Webmaster Tools: Checks the installation status. The tool gives you insight into Google’s indexing of your website.
Google Analytics:?Checks the installation status. This tool gives you free access to analyze Google traffic to your website.
Top 10 Links to Your Site:?Our reports include other sites that are mentioning your website. Links from established sites can improve your page ranking.
Recommendation:?At the end, our free SEO audit report provides customized recommendations to improve your local SEO campaigns.
Are you ready to improve your local SEO? TUF Digital is located in Pasadena, California. We help small businesses across Los Angeles and surrounding areas with SEO and web design. Contact us?today.